
Former Ford and Boeing CEO Alan Mulally On Love By Design, The Secret Behind Two Remarkable Turnarounds (#152)
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The Future of Ford Motor Company
When you started, Ford was losing money on every car it made in North America. When we focus on that Ford brand, everybody got so excited because now we're going to have a complete family of vehicles more than anybody else cars, utilities, trucks, they're going to be world class. We borrowed $23.5 billion that small home improvement loan to be able to restructure the business and then invest in all the new products. The greater good was safe and efficient transportation. Save Boeing, we were not only saving for it, but we are creating an exciting, viable and profit growing for it for the good.
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