189 - ABM Is Nothing New | Alphov & Lopez Podcast
GTM Live
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Is There a Need for Marketing and Sales Teams?
Lak: I've been considering repositioning what we do from marketing to growth. Growth being that wit' its revenue focused. Marketing, like marketing, tha drives revenue. The challenge is that in order for any of those things to work, you need to be really good at marketing. And most companies aren't. They think that they're doing marketing but are actually doing digital sales. M and so in order like the unlock, and this is the reason that i'd pretty much bet my career on what i'm doing right now in two thousand 17,. When i saw it, because it was super obvious when you figure this stuff out. It's the number one effort to grow a
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