Do We Want to Build This Link or Not?

We look at the main rating, the traffic, the quality of the outbound link profile. We also balance all those factors against each other. And then I would say we also have some hard no factors. So for example, the websites that are just too much like a pure sort of link farm,. When you see something like that, all of these factors matter a lot less. There's so much more risk to a website where you go and look on every single page just has obvious paid links to low quality places. That's a big type of site to avoid.