Is Contextual Targeting a Good Thing?

Umer asks what about the contextual or audience targeting? Has that worked well for you? I'm talking about the UCPM. Yep. 100%. Now you got to remember when you're starting to get a display targeting you're usually moving up the funnel. Amazon advertising super powerful because if someone types in red marker they are looking for a red marker. Like they typed it in they're going to buy it.