23min chapter

The Behavioral Design Podcast cover image

AI and Behavioral Science – What You Need to Know

The Behavioral Design Podcast

CHAPTER

Understanding Large Language Models and AI Impact

This chapter provides an overview of large language models (LLMs) and their role in generative AI, using examples like GPT-4 and Meta's Llama. It emphasizes the significance of prompt engineering for optimizing AI outputs and explores the implications of AI in creativity and workflow automation. Additionally, the discussion addresses misconceptions about AI's capabilities and its limitations compared to human intelligence.

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