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You Down with RCTs? (Yeah, You Know Me!)

Unbiased Science

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The Counterfactual Hypothesis

A lot of studies that involve humans, we try and control for other variables as much as possible. But people are different. They're unique individuals. And so there's obviously always going to be a limit there. That's really why we have this concept of the counterfactual. By creating those randomized control trials and having large enough groups of people, we can negate a lot of those inherent variables.

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