How to Quote Unquote Train the Buyers of Behavior Science

I think it's easy to probably think that, okay, you know, do we really need to be able to find some other scientists in that sense, if you don't understand what we bring? I feel like we need some really strong prototypes. Some, some examples that we can point to like look at this, like a full transparency,. Like this team here have set up their behavioral science unit or,you know, whatever their center of excellence. However, one of the 10 different ways that you can actually do behavioral science within your company. And they say, well, we tried behavioral science. We had that one person on our team. Right. Yeah.