The Philosophy of Marketing Budlight

Someone dug up Budlights VP of marketing talking about her mission. Alyssa Heinrichede Heinrichede VP of marketing talks to CNN's iReport. In the clip you can just hear her denigrate Budlight drinkers which if you are in fact the head of marketing for a major brand maybe denigrating those who consume the thing that pays your bills is not the best approach right so and then I wondered how this would go and I had discussed with several friends and my husband just kicking the topic around.