27min chapter

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#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

Modern Wisdom

CHAPTER

The Vanguard of Social Change and David Ogilvy's Genius in Advertising

In this chapter, the speakers discuss the vanguard of social change, paid vacation, and maternity leave. They also share a favorite story about David Ogilvy and his reputation as a genius in advertising, highlighting his success, background, and emphasis on simple communication.

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