Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai
Uncensored CMO
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Reimagining Travel: The Magic of The Grand Adventure
This chapter explores the launch of 'The Grand Adventure,' a brand initiative aimed at transforming travel experiences from checklist-driven to adventurous and social. It emphasizes the role of social media in travel discovery, especially among younger audiences, and promotes unique experiences through an innovative campaign.
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Transcript
