Is There a Parallel Universe in the Back of Your Mind?

Brad: Every founder, no matter what they're working on has this like parallel universe in the back of their mind of what the reaction is gonna be to their product. And when they let that parallel universe kind of win out over the reality that they need to get it in front of people faster and not worry about that, it can slow them down because they start optimizing for this thing that is just living in their head and it's not real at all.