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From Grad Schemes to Redefining the Tequila Industry - Pimentae Drinks | The Midnight Pod Ep 59
Matt Kelly | The Midnight Pod
Building a Product Brand Is the Coolest Thing You Can Do
I think building a product brand is the coolest thing you can do in the world, in my opinion. It's alchemy. You take an idea and turn it into a thing that people fucking consume use like love. And I just think it's so cool. We've always found really good partnerships with brands that have no link into the alcohol industry. For example, Thursday who are dating out, we've partnered with Wild with the cosmetics brand. They actually all have similar founder stories, first of all, and similar audiences - they're kind of so supportive in taking kind of things that we can bring even as a small brand to them.
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