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#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
Founders
The Gold Rush - A Metaphor for the Technology Revolution
In 1853, the ready-to-wear clothing business was one of the biggest industries in the country. Immigrants like the Strauss Brothers came to New York just as demand for ready-to -wear clothing arose and then exploded. As more young men joined the middle class, they enjoyed a growing prosperity but this didn't always mean that they could afford tailor-made trouser shirts and vests.
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