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18min chapter
The Meta Easy Button For Getting More Leads That Actually Buy
Perpetual Traffic
Strategies for Lead Generation and Conversion Optimization
This chapter delves into the significance of generating 200+ leads monthly, achieving high conversion rates, and sharing the number 240 at a marketing summit on Meta's campus. The discussion covers optimizing data synchronization, lead progression stages, and the impact on CPMs over four to six months. It emphasizes the need for hyper-qualifying questions for leads, the challenges of Google versus Facebook lead handling, and the importance of qualifying leads before handing them to the sales team.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode