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The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024
Behind the Numbers: an EMARKETER Podcast
Digital Engagement Across Generations: A Study on Social Media Habits
This chapter explores the social media engagement of Baby Boomers, particularly their heavy reliance on Facebook, in contrast to the diverse platform usage of younger generations. It also examines trends in video consumption across devices, highlighting the different digital experiences of various age groups.
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