When Shopping and Entertainment Collide
The So What from BCG
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Chopitainment, What Other Trends Are You Looking Out For?
Ano: There's some examples that you've got that really did work with the micro-bloggers and the influencers. Georgie: Chopitainment is one big one, but what other trends are you looking out for? Ano: I'm seeing a lot more traction of well, Chopitainment itself has so many different layers to it, so many different iterations that can happen.Georgie: We're seeing also health-based models coming around mental health and counseling online.
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