
24. How to Get the C-Level's Attention
Practical Prospecting
 00:00 
How to Reach Out to Individual Contributors
Gloria Borger says she doesn't do cold calls because it's too much personalized time. She prefers to get all the information I need from automated emails or LinkedIn messages. "I want to save the cold calls for the people I can book meetings with, which is pretty much anybody director above"
 Play episode from 02:53 
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