Anders Jones On Raising $158 Million To Help You Maximize Your Financial Outcomes
DealMakers
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The Future of Financial Advice
The cost of human based financial advice is very high. So if we can build technology to lower the cost, then there's much bigger market out there. The founding of the company was rooted in this sort of cost efficiency and a better financial model. And so I think like if I had to go back and do it all over again, I would have had a maniacal focus on an incredible customer experience.
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