The Secret Sauce of Social Media

In two thousand nine or two thousand ten, if you were a brand talking to customers on facebook, that was like revolutionary. Now it's very commonplace and more often than not monotized. Compared with the monotization of most of our social platforms,. It's become more expensive, more time consuming and ultimately not always a great return on investment as acquisition channels. So i think if i were starting over to day, and i knew what i know now, i would skip right over social media. Which sounds like a little radical and counter intuitive, but that's what the numbers say at least in our sector. In terms of kind of secret sauce, that was really impactful t e

Play episode from 28:34

Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app