The Aura Effect - How Do You Develop Those Seven Promises?

The aura effect is whether it's streaming or linear. So I do think that how might you brand your interface so that it's easier to navigate is another strategy, I might think about employing. And then again, I think keep putting out great properties so that you get a hit. When you get ahit, it actually attracts an audience to that platform and then the benefits of the kid audience will become crystal clear to whoever gets that one first.