1271: Pain Points for Prospects (& What to Do About Them) w/ Adam Springer
B2B Growth
00:00
The Three Kinds of Pains
The three types of pain points are financial, emotional and business. The same pain could be felt in a different way depending on the persona so thatit will make sense in a minute. If you're doing better discovery, better qualifications, unlike a the uscar sales people that we've dealt with, an the vast man a a loaded on the three different kinds of pain points at that i foundthey they fall into of these three categories over and over again.
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