The Power of Getting Specific - with Mark Drager - EP232
365 Driven
00:00
How to Decommoditize Yourself
If you can remove yourself from being a commodity and being something more of an oddity, how do you become unique? To stand out so much that people only want to work with you. This is gold. I mean, literally, this is millions of dollars of information if you understand this. But why is it so hard for people to really focus on what makes them unique and ike embrace that? Oh, because we just don't feel enough. If you are the only person in a geography o can actually make something happen in a certain time, or you're the only one with it on the shelf, then that's good enough.
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