Netta Porte's Strategy to Survive the Financial Crisis

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As companies scale, they start developing anti bodies to change. Netta porte kept peering five minutes into the future and correctly spotting trends that had the potential to disrupt their business. In two thousand 11, they seized on a rise in men's on line fashion buying, creating the sight mister porter. But perhaps the most important change they spotted early was no mere trend but a zit gis level shift. Many companies missed the pivot to mobile. If you're not looking out for what's coming, you'll miss it when it's here.

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

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