2min chapter

Marketing Against The Grain cover image

5 Lessons from MrBeast for Marketers

Marketing Against The Grain

CHAPTER

How Do I Lead Into Trends?

Karen: How do I lead into trends? And how do I do things in a better and differentiator way than anything else that anyone else can do? She says the answer is aligning what you're doing with culture. "To be about culture, you need to be about others," she says. 'That's where everybody is fundamentally falling short'

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