Do You Have a Split Personality Brand?

There's some great examples in the book of people who don't realize it but are struggling with the back and forth between more than one brand. So you got to take a step back and really start thinking about, what do I actually want my life to be? What do I want success to look like? Maybe what questions might they ask themselves to help them sort of pick a lane? It doesn't mean that you can't be a chef who sings or a singer who cooks, but you got to pick a lane.