Make sure whatever you're speaking about is something that is totally relevant in that people who attending the conference would want to see. Tangible takeaways are what people are looking for, and not not to bore them too much. If your talk is not selling tickets by its title then, or or by its contents, rit by its title or contents, then they might not pick it. I like the blind selection as well because it allows the content to sort of speak for itself.

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