Customer-Centric Marketing: How CMOs Drive Brand Loyalty and Growth
The Modern Customer Podcast
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Evolution of Marketing and Customer Experience
This chapter covers the guest's journey in marketing, discussing the evolution of terminology from marketing to customer experience and emphasizing the intertwining relationship between brand and customer experience. The discussion includes insights on gaining customer persona through a blend of art and science, utilizing tools and technologies for understanding customer behavior, and the responsibilities of a CMO in overseeing the customer experience and brand reintroduction. Additionally, it explores the importance of aligning company culture and metrics for digital transformation, attracting new customer segments, and staying relevant with evolving consumer preferences, particularly in the digital age.
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