The Data Fix with Dr. Mél Hogan cover image

Unlearning, with Kane Murdoch

The Data Fix with Dr. Mél Hogan

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Covert Marketing Tactics in Student Contract Cheating

This chapter explores the hidden tactics employed by companies to lure students into contract cheating under the guise of tutoring services. It highlights how these services exploit students' academic pressures via social media, promising financial rewards for participation and referrals.

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