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13min chapter
Getting Started with Amazon DSP: Key Differences from PPC
Better Advertising with BTR Media
Harnessing Amazon DSP for Non-Endemic Brands
This chapter examines the advantages of Amazon's Demand-Side Platform (DSP) for non-endemic brands like Geico, focusing on sophisticated targeting capabilities and unique ad placements. It contrasts DSP with traditional Pay-Per-Click (PPC) advertising, detailing the customizable campaigns and audience-centric strategies that enhance brand visibility. The discussion highlights the value of data-driven audience building and diverse advertising formats exclusive to DSP, which can effectively drive traffic to direct-to-consumer websites.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode