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Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)

two & a half gamers

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What to Expect With Ad Revenue in October

ECPM is a mere component of what we care about. So I'd gladly take lower ECPM if it means fill goes up. You should only care about ad art though. That's what you should be looking at. Android banners are down by eleven percent. Interstitials down by seven percent. Rewarded videos are down by fifteen percent on iOS Down by ten and a half percent on banners. And rewarded ads on iOS is about even.

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