Elon Musk at the Helm: Leadership and Brand

As host Robert Glazer discussed in a recent article, Elon Musk's decision to step away from DOGE and refocus on Tesla due to the automotive giant's poor earnings is a clear sign that the rules of business leadership still apply to Musk, and that fact is a warning to all leaders.

Robert and Elevate Podcast producer Mick Sloan break down all the elements of Tesla's struggles, especially delving into the pitfalls of the founder/CEO brand being linked to a company's brand, and the harm that can hit a business when leaders lack full focus. They then discuss what Tesla can do from here to get back on track--if it's even possible.

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