S2 EP1: Nick Shakelford
Ecom Gold
00:00
Is There a Boom Year in Agency Land?
I did think that there would be a point where brands would try and bring that in house. But this is coming out of a very, very, very restricted talent pool in that kind of boom year. We made the bet that creative strategist was a real role. The second, which we built was like, it was a good bet to not let the team just be all wrapped up within one core role. It allowed multiple touch points and more support systems for the brand.
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