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Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
The Brand Voice of Creative Type Brands
Creative type brands drive for self-expression, creativity, originality and imagination. The sage is basically the know-it-all type brand. They're wise, they're curious, they've got credibility, they're like a smart guy type brand archetype. Brand voice would be never stop exploring or you only get one life. Strategy would be celebrate the journey. And if I was to imagine the roller brand as a human, it would be, for example, the godfather.
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