Adspend with Ash Melwani and Rabah Rahil cover image

EP 07 - Customer LTV Too Low? Here's How To Increase It

Adspend with Ash Melwani and Rabah Rahil

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How to Get More Customers on a Second Product?

We want people to marry as many products as possible. We've found that kits and sets not only dthad high, so higher allowable c p a, but a lot of times they have a much better l t v. My theory for this enis is somebody's buying one product, they have one and one shot of liking it. If they're buying four products, maybe they don't like product one, but they like product two and three. I'm super excited to test the, you know, that lo is the gift again. Wher are you giving give u pe?

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