The power of personalization in the age of AI | Mark Abraham
TED Business
The Surprising Power of Personalized Customer Experiences
This chapter delves into how effective personalization enhances customer satisfaction and drives business growth, using case studies from companies like Sondermind and Fidelity. It argues that a 'less is more' approach in personalization can foster greater engagement, though it highlights the widespread failure among companies to implement these strategies effectively.
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