A hundred million dollars, it is a lot of money. It's a significant amount of money to invest and put to a good use. Jesus came at a particular point in time because the Roman Empire had set the conditions for that message to spread. And so we're just saying, hey, guess what now? We have the tools of social media, digital media,. connected TV, live sporting events. Why would we not want Jesus to be a part of that?
Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground
If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.
Show Notes:
-He Gets Us campaign
Video Ads:
-The Rebel
-The Birth
-Outrage
-The Influencer
-Dinner Party
-He Gets Us campaign - About Us
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Produced by Kris Carter