CNN's No Pressure Campaign

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CNN.com launched as a fully responsive site in 2012, but CNN itself did not launch until January of 2015. "This is the first thing we had ever done responsibly," says John Defterios who was brought on to help with user experience design. He describes his transformative moment when he looked at templates from 2008 and realized they were extraneous complexity.

Sophia Prater reminds us that we're all pioneers in a field that is changing every minute. She encourages us to use forcing functions by getting the gig first, and then figuring it out. She introduces us to a design philosophy she pioneered called Object-Oriented UX which is all about taking really complex problems, and breaking them down into parts and organizing them. She also reminds us that in order to be successful in this field, we must become lifelong learners.

Origin Story (4:58)
Biggest Failure (10:46)
Design Superpower (25:57)
What is OOUX? (30:27)
Design Kryptonite (38:12)
UX Superhero Name (42:28)
Habit of Success (46:57)
Invincible Resource (51:05)
Recommended Book (52:52)
Best Advice (55:26)

Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/069

This episode is brought to you by UC Irvine’s executive master’s program for Human-Computer Interaction and Design. As a user experience professional, UCI’s hybrid program will allow you to maintain your job while pursuing the master’s degree that will propel your career forward. Visit userdefenders.com/uci to learn more.

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