The How of Business - How to start, run, grow and exit a small business. cover image

527: Google Ads for Small Business

The How of Business - How to start, run, grow and exit a small business.

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Optimizing Online Visibility with Google Ads for Small Businesses

A detailed discussion on the role of Google Ads in enhancing online visibility for small businesses through the expertise of a digital search specialist. Topics covered include the importance of Google Ads certification, different types of ads available, balancing paid and organic search efforts, recommended starting budgets, keyword selection strategies, and the significance of user experience in maintaining credibility.

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