The Importance of Events in Marketing

I think events used to be thought of as in-person large flagship events your annual trade shows those sorts of things. Now you add in all these different modalities to connect and have an event that leads to so many other marketing opportunities from there hybrid eventsObviously virtual events and the impact that they have, how do you factor that into your strategy and your marketing mix? So obviously we're challenged by that as any other marketing organization is our customers are thinking about that and then you know the industry at largeso but when I since I've joined splash really took a lot of last year to dig into who we are what value we're bringing to events. And where can we really excel in helping