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#156: What we’ve learned in our first year on YouTube (feat. our editor, Conor Conaboy)
Creator Science
How to Get New Subscribers on YouTube
YouTube is the second biggest search engine on the planet. If you do a good job, I knew that going in. What I didn't understand about that premise was by nature of this, you are constantly auditioning to a new person. So they have no patience for your format. They want what was promised in the package. Whereas in audio, there's already a pretty high level of trust. When you put an audio episode in someone's feed, they have chosen to subscribe. Your audio is only getting listened to by subscribers, people who already at least know you, probably like you a little bit. There's more patience. It's a different medium entirely.
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