3min chapter

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Inside B2B: How B2B brands can succeed in ecommerce

Marketing Week

CHAPTER

Beat a Bee Buyer

Beating a bee buyer is based on emotion and personal, very personal experience. When you're buying in a beet to bee world, you're buying to make sure you don't get sacked. So it's a pretty extreme view in terms of to beat a bee buyer. And i think for that reason, that's why maybe we don't see the creativity and the excitement that we see in be to see organizations. There's some great work tat the b to b marketing institute, which i think is housed by linked on af,. done on long turm brown building - so check out there are new ances.

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