How to Charge More for Your Business

Farron: Knowing your fixed costs each month or the amount you have to climb, that is a huge context to know what is the barrier I have to reach to become profitable. So then as a business owner, you start to say, looking at your customer base and doing some analysis based off of the numbers you have. Farron: Every dollar that you're able to get from the customer for what they're willing to pay, that helps you climb the mountain.