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Markets Prepare for Hurricane Milton & Whole Foods Shoppers Hate 'Skimpflation'

Morning Brew Daily

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Indoor Living and Consumer Sentiment

This chapter explores the rise in indoor living from 2003 to 2022, driven partly by the pandemic, with younger generations showing the largest increase in time spent at home. It also examines consumer backlash over changes to the Whole Foods Berry Chantilly Cake, highlighting how skimpflation affects product quality and shapes market dynamics.

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