
Unbundling Disney, Why CNN is Just Like the WWE, YouTube Creator Camps, and More
My First Million
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Perception and Innovation in Entertainment
This chapter explores the role of perception in marketing, exemplified by Instagram's user experience strategy. It highlights the potential for innovative recreational concepts, including niche amusement parks that cater to specific interests, such as pet-themed attractions. The discussion also examines the evolving landscape of intellectual property, particularly the rise of new franchises alongside traditional ones, and the opportunities for unique, immersive experiences in various cultural contexts.
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