How Red Bull used the principle of relativity to shrink their can and grow their sales
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Red Bull's Innovative Branding and Pricing Strategy
This chapter examines Red Bull's strategic transformation from a medicinal drink in Thailand to a premium energy beverage in the West. It highlights the brand's innovative design and pricing strategies that differentiate it from competitors while exploring the psychological aspects of consumer perception.
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