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EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets)
Adspend with Ash Melwani and Rabah Rahil
I Hate Brand Marketing
The CMO role right now should be knowledgeable of both performance and how to elevate your brand. All marketing activity should be aligned with getting the customer from top of funnel to bottom funnel. If there's two words that I hate the most, it's brand buzz. Buzzing is for bees and honey. It's not real.
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