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2min chapter
How to Avoid Commodifying Your Offering
2Bobs—with David C. Baker and Blair Enns
Navigating Business Challenges and Strategic Value
This chapter explores how businesses grapple with reputational concerns versus financial imperatives during economic downturns. It emphasizes the need for strategic thinking over mere execution in client engagements and critiques the conventional charging methods for strategic services.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode