
Ben and Jerry Warm Up
Here's The Thing with Alec Baldwin
00:00
What Did Your Competitors Do in the Winter?
It turned into the winter from the summer, and that explains why there weren't really many other ice cream parlors herehelpinain at the time. What did your competitors do during the long winter? Tt, they close. And we don't sell any of that. We came up with a great ice cream marketing promotion in the winter. It was called popsi bisy, which stood for penny off per celsius Degree below zero. They all remember it. Everybody remembers that emotion at pennyturs. The colder it gets, the more you say so is a miracle that you're up here with me to dayha,. ha, ha, ha - about your great success
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