119: Branding Secrets for Breaking Through a Crowded Niche on YouTube
The Think Media Podcast
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The Drive Through for Macdonald's
i think it's a mix of both understanding your brand, making it about something. Look at other industries and other people in your field that are crushing it. Yofocus on the raving fans. And you're saying, if you master your craft, you get people a result then the movement's going to take on a life of its own.
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