Many customers had previously dealt with eating disorders and signed on because they felt like this was a safe way to do what nearly everyone feels pressure to do, right? Which is sort of quote unquote get healthy, which just means get thin. One customer ordered something that came with a packet of that said it came with 21 amazing recipes and the packet arrived  and it only had 11 recipes in it. You know, you have a bad business model when like it works until your customers start speaking with one another.